Samsung is revamping its AI strategy, aiming to strengthen Bixby across its ecosystem. The company has been expanding its focus on artificial intelligence through Galaxy AI and smart home products.
Upgrade in the Works for Bixby
New leaks suggest that Samsung could bring a significant upgrade to Bixby, which would reshape how it works on future Galaxy devices. This comes as Google's Gemini gains traction in the market.
Bixby and Perplexity AI Integration
According to an Xpost tipster, the company is testing a deeper integration of Perplexity AI, where Bixby would handle simple system tasks while Perplexity processes more complex requests. This approach mirrors Apple's strategy with ChatGPT.
Expected Benefits and Implications
The upgraded assistant is expected to give Bixby the intelligence boost it has lacked compared to Siri, Alexa, and Google Assistant. The new version of Bixby may launch alongside One UI 8.5 and roll out to existing Galaxy phones and tablets.
Partnership and Expansion
Samsung's partnership with Perplexity is expected to bring stronger web-enabled capabilities to Bixby. This move follows earlier reports from Bloomberg, which suggested the two companies were exploring an exclusive partnership. Perplexity has also launched its Comet AI browser for Android, further pointing to potential links with Samsung Internet and native Galaxy apps.
Conclusion
The upgrade in Bixby's capabilities may be imminent, with multiple leaks suggesting that it will arrive alongside the Galaxy S26 series in early 2026. With a broader AI push across its product lineup, including support on smart TVs, Samsung is positioning itself for a significant shift in the market.