OpenAI Introduces Shopping Research in ChatGPT
The San Francisco-based tech giant has released a new artificial intelligence (AI) tool to help users find relevant products, just a week after Google introduced its own shopping-focused features in Gemini and AI Mode in Search.
How Shopping Research Works
The shopping tool has a visual interface where users can click on various options to let the chatbot know what they're looking for. After clarifying the requirements, the chatbot shows a series of products that users can either like or ignore and then make their selection from the list.
Availability and Features
The new AI-powered shopping tool is available on ChatGPT across mobile, desktop, and web interfaces. It has been rolled out to logged-in users across the free, Go, Plus, and Pro plans. Additionally, it is also available in ChatGPT Pulse, which is currently available to ChatGPT Pro users.
Benefits of Shopping Research
The tool uses a conversational format followed by intuitive visual cues to help users with product discovery. It performs especially well in detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor.
Using Shopping Research
- Click on the + icon located underneath the prompt box.
- Select Shopping Research from the menu to activate the feature.
- The chatbot will automatically turn on the tool when asked a shopping-related question.
Users need to write a basic prompt about what they're looking for, and the more details they add, the easier it will be for the chatbot to find the information. After asking a few questions, the chatbot curates a list of products that users can select from.
Limits of Shopping Research
The tool does not let users make the purchase within ChatGPT or use any AI agents to complete the checkout process on the user's behalf.
Conclusion
OpenAI's new shopping research tool in ChatGPT is a valuable addition for users looking to find relevant products. With its interactive interface and conversational format, it makes product discovery easier and more efficient. As the holiday season approaches, this tool will come in handy for many users.