Microsoft has entered the artificial intelligence (AI) shopping war, joining other major players such as Google, OpenAI, and Perplexity. The Redmond-based tech giant has added new AI-led shopping-focused features to Copilot in the Edge browser.
New Features for Copilot
Users can now utilize existing Copilot features, including Cashback, Price comparison, Price history, Product insights, and Price tracking, while using the browser via the Copilot Mode. These features are currently only available in the US, similar to Google and Perplexity's offering.
- Cashback: Users can receive cashback rewards on their purchases
- Price comparison: Users can compare prices across different retailers
- Price history: Users can view the price history of a product
- Product insights: Users can gain detailed information about products
- Price tracking: Users can set price alerts for their desired items
Edge browser users will also be able to access these capabilities or add nuances to them via natural language prompts.
Additional Feature for Edge Browser Users
Copilot will proactively notify users about available cashback or lower prices on another retailer when they try to make a purchase on one of the websites with multiple tabs open. This feature is only available in the US.
Impact and Significance
The introduction of AI-led commerce offers companies a new way to engage users and paves the way for revenue generation once a large enough user base is commanded. By using AI tools for discovery, recommendation, and checkout, companies can create personalized and engaging experiences.
- Ai-led commerce provides a new way for companies to engage with their customers
- It paves the way for revenue generation once a large enough user base is commanded
- Companies can curate personalized and engaging experiences by using AI tools for discovery, recommendation, and checkout
Conclusion
The holiday season is approaching, and it appears that all major AI players are targeting this time of the year. Microsoft's new features in Copilot aim to drive engagement on its platform during this period. As companies continue to explore the potential of AI-led commerce, we can expect to see more innovative solutions emerging in the market.